# Quarterly Business Review deck — example deliverable

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          Ferrow
          Strategy + Growth Partners

# Quarterly Business Review

        Marlow & Co · specialty retail groupQ2 FY27 · May to July 2026

          Confidential · board only
          Presented 12 August 2026 · London

      Scroll, click, or press space · F for full screen

        02Agenda

## Fifty minutes, one decision set.

          01The quarter in three numbers

          - 02Revenue in context

          - 03What worked

          - 04What underperformed

          - 05Our recommendation

          - 06The plan to Christmas

          - 07Decisions we need today

          - 08Close

        03The quarter in three numbers

          £8.42m
          +6.8% on Q2 FY26Group revenue for the quarter, against £7.88m last year

          31.4%
          From 27.9% a year agoShare of revenue transacted online, £2.64m in the quarter

          42.3%
          +3.1pts year on yearCustomers making a second purchase within twelve months

        Chester closed in Q4 FY26; all comparisons are as reported, not adjusted.

        04Revenue in context

## Growth is back, and online is carrying it.

        Of the £0.54m increase on last year, online contributed £0.45m. Store like-for-like added £0.19m and wholesale £0.13m; the Chester closure cost £0.23m against the comparative.

          FY27
          FY26
          FY27 outlook

          Fiscal year ends late January; Q4 is the Christmas quarter. Q3 and Q4 FY27 are the current outlook, not a commitment.

        05What worked

## Three things we invested in paid back this quarter.

          +20.3%
          Online revenue, year on year
            £2.64m for the quarter, 31.4% of the group. The checkout rework went live on 18 May; conversion moved from 2.4% to 2.9% in six weeks, and mobile now converts above desktop for the first time.

          9,400
          Marlow Card members from a four-store pilot
            Eleven weeks of data. Members average a £61 basket against £34 for everyone else, and two thirds have already made a second visit.

          +3.1pts
          Repeat purchase rate, now 42.3%
            The post-purchase flows launched in April now reach the full base. Second orders arrive nine days sooner than they did a year ago.

        06What underperformed

## Homeware went backwards, and two stores stayed below the line.

        Homeware fell to £1.21m from £1.36m. Richmond and Harrogate finished £38k negative between them, a third consecutive quarter below contribution threshold.

          Revenue growth by category, Q2 FY27 vs Q2 FY26. £ figures are this quarter’s revenue; categories sum to the £8.42m group total.

        07Our recommendation

        Run twelve stores well instead of fourteen thinly.

        Exit Richmond and Harrogate, recover £310k of annualised contribution, and put it behind the two things that grew this quarter: online and the Marlow Card.

        08The plan to Christmas

## Three workstreams, one peak season.

### Estate

              - AUGLease-break notices served for Richmond and Harrogate

              - SEPExit terms agreed; every member of staff offered a transfer

              - OCTBoth stores closed; stock redistributed across the twelve

            Recovers £310k annualised contribution

### Digital

              - SEPCheckout rework ships in the app, matching the web gains

              - OCTPersonalised flows extended to the full customer base

              - NOVPeak trading plan locked; capacity tested at 3x daily volume

            Target: 33% of revenue online by Q4

### Loyalty

              - SEPMarlow Card live in six more stores

              - OCTAll twelve stores live by 17 October

              - NOVMembers’ preview weekend ahead of the Christmas ranges

            Target: 25,000 members by 31 January

        09Decisions

## We need three decisions today.

          -
            01

              Approve the exit of Richmond and Harrogate.
              Both leases carry break clauses exercisable this quarter. Notices must be served by 29 August to complete the closures before peak trading.
              Sponsor: CFO · needed by 29 Aug 2026

          -
            02

              Approve £240k of H2 investment in the Marlow Card rollout.
              £90k platform licence and integration, £150k in-store staffing and training. Funded in full from the estate saving.
              Sponsor: Commercial director · needed by 12 Sep 2026

          -
            03

              Approve a one-off £120k markdown budget for homeware.
              Clears the 61% sell-through position before the autumn range lands in the week of 5 October, rather than carrying it into peak.
              Sponsor: Trading director · needed today

        10Close

## Thank you.

        We will circulate this deck and the underlying model this afternoon. Questions between reviews are always welcome; the engagement team is below.

          Prepared byRachel Achebe, Partnerwith T. Halvorsen and M. Ito, Ferrow retail practice
          Contactrachel.achebe@ferrow.partners+44 20 7946 0810
          EngagementMC·QBR·0826Marlow & Co quarterly review cycle, FY27
          Next reviewQ3 FY27w/c 9 November 2026, ahead of peak trading

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