# Project Proposal · example deliverable

Source: https://stacktr.ee/examples/project-proposal

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        Fern Studio
        Brand & digital · Bristol

      Example document · fictional client · all figures invented

        Proposal · FS-261

# Online Store Rebuild

        Prepared for Calder Outfitters

          Issued12 October 2026
          Valid until11 November 2026
          Duration14 weeks
          Investment£26,800 ex VAT

## The brief

      Calder's store was built in 2021 around a catalogue of forty products. It now carries just over three hundred, and the navigation, search, and product template all show the strain; the team edits the site through a developer because the CMS never kept pace.
      The brief is a store that lets customers find things and lets your team run it: clearer discovery, product pages that answer sizing questions before support has to, and a fast experience on the phones where 71 percent of your sessions happen.

## Scope of work

          Phase 01

### Discovery & architecture

          3 weeks

          Stakeholder interviews (four) and analytics + site-search review

          - Catalogue taxonomy: categories, filters, naming

          - Sitemap and wireframes for the nine key templates

          Phase 02

### Design

          5 weeks

          - Design system: type, colour, components, art direction

          - Nine responsive templates, home to checkout

          - Clickable prototype with two structured revision rounds

          Phase 03

### Build, migration & launch

          6 weeks

          - CMS build, plus a half-day training session for the team

          - Migration of 300+ products and a full redirect map

          - Accessibility and performance QA; two weeks of post-launch support

## Timeline

          PhaseWeeksDates

            Discovery & architecture1 to 330 November to 18 December
            Design4 to 821 December to 22 January
            Build, migration & launch9 to 1425 January to 19 March

      Design carries on through your Christmas trading freeze, with both revision rounds in January. The build includes two weeks of contingency for the catalogue migration, so the site launches in the third week of March.

## Investment

          ItemFee

            Phase 01 · Discovery & architecture£4,800
            Phase 02 · Design£9,600
            Phase 03 · Build, migration & launch£12,400
            Total, excluding VAT£26,800

        Invoiced 40 percent on signature, 30 percent on design approval, 30 percent at launch. Photography and copywriting are excluded; we would be glad to scope either.

## Next step

      Reply by 11 November and we hold the November start. Questions are welcome before then; a thirty-minute call usually settles most of them.

        For Fern Studio · date
        For Calder Outfitters · date

    This is a fictional example document. Fern Studio, Calder Outfitters, and every figure above are invented; any resemblance to a real company is coincidental.

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