Prepared for Calder Outfitters
Calder's store was built in 2021 around a catalogue of forty products. It now carries just over three hundred, and the navigation, search, and product template all show the strain; the team edits the site through a developer because the CMS never kept pace.
The brief is a store that lets customers find things and lets your team run it: clearer discovery, product pages that answer sizing questions before support has to, and a fast experience on the phones where 71 percent of your sessions happen.
| Phase | Weeks | Dates |
|---|---|---|
| Discovery & architecture | 1 to 3 | 5 to 23 October |
| Design | 4 to 8 | 26 October to 27 November |
| Build, migration & launch | 9 to 14 | 30 November to 22 January |
The build pauses over the Christmas trading freeze, then launches in the third week of January, clear of your busiest period.
| Item | Fee |
|---|---|
| Phase 01 · Discovery & architecture | £4,800 |
| Phase 02 · Design | £9,600 |
| Phase 03 · Build, migration & launch | £12,400 |
| Total, excluding VAT | £26,800 |
Invoiced 40 percent on signature, 30 percent on design approval, 30 percent at launch. Photography and copywriting are excluded; we would be glad to scope either.
Reply by 11 September and we hold the October start. Questions are welcome before then; a thirty-minute call usually settles most of them.
This is a fictional example document. Fern Studio, Calder Outfitters, and every figure above are invented; any resemblance to a real company is coincidental.