# Client Proposal — example deliverable Source: https://stacktr.ee/examples/client-proposal - [← stacktr.ee](https://stacktr.ee/) · example deliverable · fictional client, real product · [Publish your own version](https://app.stacktr.ee/new?template=proposal&from=example-proposal) ︎ Proposal · prepared for Harbour Kitchen Private link · offer held to 16 Nov 2026 Copper & Vale Creative Studio # Website & Brand Refresh Harbour Kitchen · four restaurants, one story, told properly online Prepared forHarbour Kitchen Group ProposalHK·PR·1026 Issued9 October 2026 Studio leadE. Vale Contents [01 A note from us](#p1) [02 Scope of work](#p2) [03 Investment](#p3) [04 Why us & next steps](#p4) [05 Acceptance](#p5) ## 01 · A note from us ### Dear Nadia, thank you for the tour, and the turbot. The pitch in one line Harbour Kitchen’s rooms are full because word of mouth works. The website should work half as hard as your front-of-house does, and right now it doesn’t. We left the Quayside room convinced of two things. First, that the food and the welcome need no help from us. Second, that anyone who meets Harbour Kitchen online first meets a site that undersells all of it: four venues squeezed into one template, photography from two refits ago, and a booking journey that hides behind a third-party widget. What follows is how we’d fix that: a refreshed identity that stretches across all four rooms without flattening what makes each one itself, and a fast, beautiful site with bookings at the centre. We’ve kept the scope honest and the timeline real. We would genuinely love to do this work. Elin Vale & the studio ## 02 · Scope of work ### Three phases, ten weeks, one launch Programme · ten weeks to launch #### Phase one · Discovery Weeks 1–2 We spend time in all four venues, talk to the people who run them, and audit what the current site does and doesn’t do. Everything after this is built on what we learn here. PR-01 Stakeholder interviews with the four general managers and the founding team - Brand and content audit, booking-flow and analytics review - Creative brief and sitemap, agreed together before a single pixel is drawn #### Phase two · Design Weeks 3–6 The refreshed identity and the full site design, presented as working pages rather than flat pictures, so decisions are made on the real thing. PR-02 - Refreshed identity: wordmark refinement, palette, type system, menu templates - Art-directed photography day at two venues (photographer included) - Homepage, venue pages, menus, private dining and events, designed and reviewed in two rounds #### Phase three · Build Weeks 7–10 We build the site, wire in bookings properly, move the content, and hand over something your team can edit without calling us. Then we launch it, carefully. PR-03 - Fast, accessible build with an editor your team already knows how to use - Native booking journey per venue, menus editable by each kitchen - Content migration, redirects, launch checklist, and two weeks of post-launch support ## 03 · Investment ### Fixed fees, invoiced per phase RefPhaseWindowShareInvestment PR-01Discovery: interviews, audit, brief and sitemapWeeks 1–218.1%£4,800 PR-02Design: identity refresh, photography, full site designWeeks 3–647.2%£12,500 PR-03Build: development, bookings, migration, launchWeeks 7–1034.7%£9,200 Total engagement100%£26,500 The fee, phase by phase Discovery18.1%£4,800 Design47.2%£12,500 Build34.7%£9,200 All fees exclude VAT. Each phase is invoiced on completion, except phase one, which is invoiced 50% on signature. Photography, hosting for the first year, and two weeks of post-launch support are included; there is nothing waiting in the small print. ## 04 · Why us & next steps ### We know this room 14Hospitality sites launched in the last five years, from single rooms to seven-venue groups +32%Average uplift in direct bookings across our last three restaurant launches 6People in the studio. The people in this proposal are the people who do the work We are small on purpose. You will not be handed to an account team after the pitch; Elin leads the design, Tomas leads the build, and both of them ate at Quayside twice before writing a word of this. References from three hospitality clients are ready whenever you’d like to call them. - Tell us this is broadly right, or tell us what isn’t. A thirty-minute call is plenty, and we’ll hold time any day the week of 26 Oct. - Sign the one-page agreement attached to our covering email. We hold your slot in the studio calendar from signature. - We start on Mon 30 Nov 2026: discovery interviews in your venues, and the new site live ten weeks later. This proposal, its pricing and the November start date are held for you until 16 Nov 2026. After that we’ll gladly re-quote, but the launch date may have to move. ## 05 · Acceptance ### Agreed and accepted Sign below and return a copy with the one-page agreement, or accept by reply to our covering email and we’ll countersign the same day. Two signatures and a date are all this needs. For Copper & Vale Elin Vale Signature Elin Vale, Studio leadName and role 9 October 2026Date For Harbour Kitchen Group Signature Name and role Date Proposal HK·PR·1026 · two counterparts · offer held to 16 Nov 2026 Copper & Vale Creative studio · prepared for Harbour Kitchen · not for onward distribution Questions? elin@copperandvale.studio Proposal HK·PR·1026 A fictional example published with Stacktree · no real client data --- Full markdown summary of the Stacktree marketing surface: https://stacktr.ee/llms-full.txt